In southeastern France lies one of Europe’s most enchanting and beloved regions – Provence.
A Mediterranean haven offering a harmonious blend of peaceful nature, rural French culture, and effortless elegance. Excellent wines, world-class cuisine, picturesque landscapes, vibrant markets, lavender fields, fishing harbors, and charming villages all come together to form the Provencal mosaic that continues to attract visitors time and again, in search of that classic simplicity so deeply embedded in the spirit of the region.

La vie en Rose

Provence is considered the cradle of French wine culture, with a winemaking tradition stretching back over two thousand years. Here, nestled between gentle hills and a salty sea breeze, the region’s signature dry, crisp rosé wines were born—now an iconic part of the Provençal experience. Rosé in Provence captures the mood of the region: pale in color, delicately aromatic, and refreshingly light, it complements the southern French way of life—sunshine, simple good food, and a relaxed ambience. The leading grape varieties—Grenache, Cinsault, Mourvèdre, and Syrah—each bring vibrant fruit, subtle spice, and Mediterranean flair. Together, they create wines that are light yet precise, casual yet full of character. Rosé is poured at any time of day—alongside a Niçoise salad, fresh seafood, or simply in the afternoon, facing a fragrant lavender field. It’s woven into daily life, which here feels like a celebration in itself. Though Provence also produces noteworthy reds and whites, rosé remains the region’s undisputed crown jewel.

Mediterranean Flavors with a French Accent

Provence’s cuisine perfectly reflects the region’s nature—warm climate, proximity to the sea, and an abundance of fresh, seasonal ingredients.
Classic techniques meet rustic ingredients to create a rich and alluring culinary experience.
The balance between land and sea is a defining element of Provencal identity, leaving a lasting imprint on both French and Mediterranean gastronomy. The dishes often embrace an elegant simplicity: generous, nourishing, and built around exceptional local products—high-quality olive oil, aromatic herbs, sun-ripened vegetables, and the freshest seafood. One of the region’s most iconic dishes is Bouillabaisse — a hearty fish and seafood stew that became a classic thanks to its depth and harmony of flavors. Lavender, a surprising yet natural ingredient, finds its way into desserts, cheeses, and even main courses, adding a delicate floral note and that unmistakable Provencal essence. You’ll also find here a rich variety of cheeses and cured meats: artisanal goat cheeses and traditionally aged charcuterie pair seamlessly with local wines. And one baked highlight stands out — Fougasse, the region’s signature airy sourdough bread made with olive oil, proudly sold at every market, bakery, and rustic eatery.
Whether enjoying a meal in a cozy family-run bistro or a refined Michelin starred restaurant, Provencal cuisine is rooted not in pretension, but in superb ingredients. It’s generous, diverse, and exacting — a cuisine found only in Provence.

What Awaits You in Provence

Provence invites you to slow down, stay awhile, and absorb the region’s signature sense of calm. Among colorful markets, picturesque villages, fragrant lavender fields, sun drenched vineyards, and lively cities like Nice and Aix-en-Provence, an unforgettable and immersive experience awaits. Beyond the breathtaking landscapes, fine wines, and rich flavors, Provence offers a way of life — relaxed, generous, and authentic. A different pace and a wide open heart.