Rioja · Spain

Rioja, where century-old cellars meet Frank Gehry's titanium

Tempranillo resting in cellars stacked with American oak, and the pinchos of Calle Laurel in Logrono. A wine professional with you the whole way.

Why we come back here

Because Rioja holds both ends of the day.

In Rioja the same day holds both ends of the wine world. You walk down into a 19th-century cellar where the wine has slept for years, then stand by afternoon under a roof of waving titanium. The tradition and the revolution sit a short drive apart, both still making wine you drink tonight.

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What we want you to feel is the whiplash of a single day. In the morning you go down into a cool, dark cellar with oak barrels stacked to the vaulted ceiling, wine that has slept for years. By afternoon you stand under Frank Gehry’s waves of pink-and-gold titanium, laid over a winery from the 1850s a short drive up the road.

The flavour of the place

Tempranillo, the aging ladder, pinchos on Calle Laurel, and titanium over a 19th-century cellar.

The red wine

Tempranillo leads, close to 75 percent of what is planted, blended with Garnacha, Graciano and Mazuelo, with white Viura alongside. Elegant, red-fruited, marked by vanilla and sweet oak, with balanced acidity built to age.

The ladder of time

Crianza rests about 2 years, at least 1 in oak; reserva at least 3, with a year in oak, the classic Rioja; gran reserva at least 5, with 2 in oak and long bottle age. The label tells you the time.

The plate

Pinchos along Calle Laurel, each tiny bar making one perfect bite. Slow-cooked lamb and peppers, grilled vegetables over coals, and a Michelin table set inside a restored 15th-century flour mill.

The tension

Old stone and titanium in one region. A century of long American oak aging in the morning, a Frank Gehry landmark or a glass avant-garde bodega in the afternoon, the whole leg a walk across that line.

Rioja wine, in short

One grape, read by the clock.

Rioja is Tempranillo-led red-wine country and one of only two Spanish regions to hold the top DOCa rating, alongside Priorat. Its wines are named for how long they age, so a label reads crianza, reserva or gran reserva depending on the years spent in oak barrels and bottle. The region runs across 3 subzones, Rioja Alta, Rioja Alavesa and Rioja Oriental, each with its own soils and feel.

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Our Rioja field notes on the blog read the ladder glass by glass.

One day, in detail

To give you the feel.

A real day from a recent Rioja trip, built from the producers and experiences we know here.

underground cellarUnderground in a classic old-school Rioja cellar, American-oak barrels aging elegant reds
9:30

Underground in a classic old-school house, rows of American-oak barrels and the first elegant, age-worthy red of the day.

modern bodegaA modern-methods Rioja bodega of striking architecture standing over the vines
11:30

A modern-methods bodega of striking architecture, tradition and innovation in one wine, tasted in a private room over the vines.

vineyard lunchLunch in a private room above the Rioja vineyards, the wines carried through the plates
13:00

Lunch in that same room above the vineyards, the wines carried through the plates.

Gehry titaniumThe Frank Gehry titanium roof laid over one of Rioja's oldest and most iconic houses
16:00

The morning's other face, the titanium roof of a Frank Gehry building laid over one of Rioja's oldest and most iconic houses.

Calle Laurel pinchosCalle Laurel in Logrono at night, one pincho and one glass of red at a time
21:00

Calle Laurel in Logrono, one perfect pincho and one glass of red at a time, the crawl the locals actually do.

Who opens their doors to us here

Friends, twenty years in.

The classic house

a prestige producer of elegant, full bodied reds built to age for decades, the real essence of Rioja.

The modern house

tradition and innovation in one bottle, with a private tasting room over the vineyards and wines that age for decades.

The wine museum family

the winemaking family behind one of the world's great wine culture museums, tools, art and the long story of the vine.

The architecture icon

a grand old wine tradition wrapped in avant-garde architecture, under a ground-breaking modern roof.

The cooking lesson host

a working kitchen, local produce, and the pinchos you make with your own hands.

The mill kitchen

inside a restored 15th century flour mill, holding a Michelin star and a Green Michelin star for its sustainability.

When to come

Every season here has its own light.

Spring

May to June

Green vines, long light, warm days and cool nights.

Summer

July to August

Hot and lively, the vineyards in full leaf.

Autumn

September to October

Harvest, and the best all-round time to come.

Winter

November to April

Quiet and local, the cellars cool, the tables slow, and time to taste up the ladder without a crowd.

Rioja vs Ribera del Duero

Which one fits you better?

Both are great Spanish Tempranillo regions, and travellers often weigh one against the other. They sit next door, so most of our guests do both on one trip. That is how we run our private journeys. Here is how they differ.

Rioja

Tradition and titanium, one region

The feeling

Classic tradition and avant-garde architecture in one region, a century-old cellar and a titanium roof a short drive apart.

The wine

Tempranillo-led blends with Garnacha and Graciano, elegant and red-fruited, defined by the aging ladder and a long American-oak tradition beside modern French.

The landscape

Three subzones along the Ebro, Rioja Alta, Rioja Alavesa and Rioja Oriental, under the Sierra de Cantabria.

The food

The pinchos of Calle Laurel and a Michelin table in a restored 15th-century flour mill.

Best for

Tasting the ladder of time and walking the line between old stone and titanium.

Ribera del Duero

High Castile, power and structure

The feeling

The high, wind-swept heart of Castile, powerful and newer to the spotlight.

The wine

Tempranillo, known there as Tinto Fino, deeper and firmer, with bigger tannin and black fruit.

The landscape

A high plateau around 900m along the Duero river, plain vines above medieval cellars.

The food

The rustic Castilian table, milk-fed lamb roasted in a wood oven.

Best for

Going deep on power and structure off the beaten track.

Drawn to power and structure? Read about Ribera del Duero. Staying in Spain a little longer? Catalonia sits just to the east.

YOUR PLACE AT THE TABLE

The table is already set for you.

Tell us who is coming and what you love to drink, and we build the trip around it: the cellars, the tables, the pace.

A real person replies, usually the same day.

Rioja at a glance

The shape of a trip, in short.

The shape of a trip, in short.

Ideal trip length
3 to 5 days, naturally paired with Ribera del Duero on one tour.
Seasons
May to October for the vines; winter is quiet and local.
Where you stay
a 4-star hotel in central Logrono, and a Relais & Chateaux spa night in a restored 15th-century flour mill.
Base town
Logrono, the regional capital, and its Calle Laurel pinchos street.
Pace
unhurried, cellar to cellar across the subzones.
Wine focus
Tempranillo, crianza, reserva, gran reserva, Rioja Alta, Rioja Alavesa, Rioja Oriental, DOCa.
Culinary focus
Calle Laurel pinchos, a hands-on cooking lesson, and a Michelin and Green-star finale.
Best for
couples, food lovers, and anyone who wants to understand how oak and time make red wine.

A few things people ask

About a trip to Rioja.

Both are great Spanish Tempranillo regions. Rioja is elegant and red-fruited, built around the aging ladder; Ribera del Duero is deeper and more powerful. They sit next door, so most of our guests do both rather than choose.

They are Rioja’s aging classes, set by how long a wine ages before release. Crianza rests about 2 years with at least 1 in oak; reserva at least 3 years with a year in oak, the classic Rioja; gran reserva at least 5 years, with 2 in oak and long bottle age.

Mostly Tempranillo, close to 75 percent of what is planted, usually blended with Garnacha, Graciano and Mazuelo, with white Viura for the whites. The result is elegant and red-fruited, marked by vanilla and oak with balanced acidity.

Three. Rioja Alta in the west is high and structured with iron-clay and limestone soils. Rioja Alavesa is the smallest and coolest, on chalky-clay terraces, and lighter-bodied. Rioja Oriental, to the east of Logrono, is warmer with a Mediterranean influence.

May to October for the vineyards and long light, with September and October adding the harvest. Summer is hot and lively. Winter is quiet and local, a good time to taste up the ladder without a crowd.

Yes, especially to understand how oak and time make red wine, and to see the region where century-old cellars and avant-garde architecture sit a short drive apart. It is one of only two Spanish regions with the top DOCa rating, and its food culture matches the wine.

3 to 5 days lets you taste across the aging ladder, move through the subzones, spend an evening on Calle Laurel and still see the architecture. Because Ribera del Duero is next door, many guests combine the two into a single 6-day trip.

Logrono, the regional capital, makes the best base. It is central, it puts you a walk from the Calle Laurel pinchos street, and it keeps the subzones within easy reach. On our trips we also add a Relais & Chateaux spa night in a restored 15th-century flour mill.

Denominacion de Origen Calificada is Spain’s top wine classification. Only two regions hold it, Rioja and Priorat, which makes it a mark of the country’s most tightly regulated and prestigious wine.

Rioja eats as well as it drinks. Logrono’s Calle Laurel is one of Spain’s great eating streets, each tiny bar making one perfect pincho. Beyond it there is slow-cooked lamb, grilled vegetables over coals, and a Michelin and Green-star kitchen set inside a restored 15th-century flour mill.

Rioja became a design destination through a wave of star-architect wineries. The best known is Frank Gehry’s titanium-roofed Hotel Marques de Riscal at Elciego, which opened in 2006 over a house founded in the 19th century, set beside a whole generation of modern glass and steel bodegas.

The wineries spread across 3 subzones with limited public transport, so most visitors need one. On our trips you never drive: we handle the vehicle, the driver, the routing and the winery access.

Classic Rioja aged its wines in American oak, which gives more vanilla and sweet spice. A modern wave leans on French oak for a tighter, more structured style. Many houses now use both, and tasting the two side by side is one of the clearest lessons the region offers.

Calle Laurel is Logrono’s famous pinchos street, a short run of tiny bars where each one makes a single perfect bite to go with a glass of red. Locals move from doorway to doorway rather than sitting down to one meal, and it is one of Spain’s great eating streets.

Yes, and most of our guests do. The two regions sit next door, so a single 6-day trip can take in both, tasting Rioja’s elegant aged reds against Ribera del Duero’s deeper, more powerful style. It is the best way to understand Spanish Tempranillo.

Gran reserva is the top rung of Rioja’s aging ladder, made only in the better vintages. It spends at least 5 years ageing before release, with a minimum of 2 in oak and long time in bottle, which gives a mellow, complex red built to keep improving for decades.

Yes. Beyond the cellars, Rioja has Logrono’s Calle Laurel pinchos street, a hands-on cooking lesson, and a Michelin and Green-star kitchen inside a restored 15th-century flour mill, plus the Frank Gehry architecture. There is plenty here for anyone travelling alongside a wine lover.

Rioja Alavesa is the smallest and coolest of the three subzones, a band of chalky-clay terraces that tends to give lighter-bodied, elegant wines. It is also home to the Frank Gehry titanium hotel at Elciego, so it holds both the classic and the avant-garde sides of Rioja.

Designed by Vinspiration

Built by the two of us.

Every Rioja trip is built by hand by the two of us, from relationships with producers we have kept for years, not from a catalogue.

Guy Haran, international wine judge and co-founder of Vinspiration

Guy Haran

Founder & CEOAn international wine judge with 20 years building wine journeys across Spain and beyond. A Riedel ambassador and WSET-trained wine educator, author of the book Wine Journey and host of the Wine is Basic podcast. The friendships that open the cellar doors from the classic houses of Rioja Alta to the avant-garde bodegas of Rioja Alavesa are his, built one harvest at a time.

Mor Koral

Co-founderMor shapes each trip around the people travelling, so the days feel like being handed the keys to the region. She keeps the pace human and the details right, from the cellars and the tables to where you rest at the end of the day.

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VINSPIRATION Wine and Inspiration Ltd.

Company Policy and Regulations

Vinspiration Wine & Inspiration (the “Company”) specializes in wine & culinary experience tourism in wine regions in Israel as well as globally. In addition, the Company promotes wine culture in general and “Israel as a wine country” in particular and initiates and/or is involved in any wine-related activity it deems fit (the “Company’s Activities”).

Wine Tours

The Company is a provider of high quality customized specialized wine and culinary experience tours as well as organized groups and individual tours in multiple wine regions around the world. Currently the Company offers tours in over 30 regions globally and is continuously expanding the scope and content of its tours. Updated information of destinations can be found on the Company’s website.

The Company organizes all, or a part of, the aspects of a tour, as agreed with the customer. The Company’s decision as to any aspect that is organized by it, is conclusive.

The Company’s tours are mainly suitable for customers who are at least 18 years old notwithstanding, the Company may accept younger participants as part of a customized tour (for example for family or friends), provided that such younger person is under supervision of a person at least 25 years old, who is responsible that such young person does not consume any alcohol.

Generally, the Company’s tours include walking as well as stair climbing and are suitable for person with good health, without health limits. The tours also include tasting wines and alcoholic beverages and are not suitable for persons with drinking issues disorders and/or negative health implications. Specifically, there may apply conditions to certain tours, as set forth in the details related to the tour. Any specific conditions shall apply in addition to the general conditions.

The Company provides personal and professional services, that are based on its long-term accumulated knowledge and expertise and its special relations with its customers, guides, suppliers, service providers and local collaborators. It may refuse to accept any person as a customer at its sole, absolute and conclusive discretion, with or without reason. In addition to the foregoing, the Company may discontinue the participation of a particular person in any tour at any time (including during the tour) if the Company believes that: (i) such person’s participation and/or behaviour does not comply with the Company’s values and/or might be negatively affect the experience of other participants and/or the Company’s suppliers and/or good will; or (ii) such person’s health condition (including ability to walk unaided) is unsuitable for the tour program whether or not such person had disclosed its condition previously. Upon termination of participation under (i) or (ii) above, the customer shall be entitled to receive only amounts actually refunded to the Company  by suppliers, if any, and less the Company’s handling fees.

Costs, Payment Methods and Registration to Tours

Tour costs, payment methods and registration requirements are as set forth in the Company’s website and/or provided by the Company’s representative.

Registration to tours requires completion of a registration form and compliance with the Company’s requirements for such tour, including, without limitation, payment of the deposit.  All information provided by the customer must be complete and accurate at any time until end of the tour.

The company is allowed to keep the details of the customer’s credit card in order to complete the remaining payment at the time that is specified in the payment conditions. The details of the card will be removed immediately after payment in full for the tour is received by the Company. The customer shall update the credit card information in case of any change of card. If a card is blocked, restricted or cancelled, the customer must immediately provide an alternative payment means. Failure to do so, is breach of contract and the Company may charge interest on any unpaid balance and is entitled to reimbursement of amounts paid to suppliers plus the Company’s handling costs and legal expenses.

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Registration to tours is personal. If a customer would like to offer its place to another person, any replacement is subject to the Company’s advance written approval and compliance with Company’s terms and conditions. A change of person may entail handling charges and fees of the Company and/or its suppliers (such as, but not only, airline costs).

The tour programs are custom made and depend upon availability of suppliers. Changes to the program may occur, due to constraints of suppliers, however, the Company will choose an alternative place/supplier at the same level instead.

The customer agrees to respect suppliers’ requirements and to mind the comfort of other participants in the group by following the Company’s requests and/or instructions concerning acceptable behaviour during the tour, including smoking, suitable clothing, and any other requests.

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Company’s Products

The Company may offer from time-to-time online purchases of various wine-related products, such as books, wines, alcoholic beverages, vouchers, gift cards and/or any other product as it deems fit (the “Products”). Products can be acquired online or by phone, at the price and other terms according to the Company’s policy as it may be at the time of purchase.

The Company may retain the customer’s personal details (except for payment terms as set forth below) in its systems and may include them in its mailing lists. Unless notified otherwise, the Company may send “push” notifications to customers about new Product offerings, discounts and promotions. The customer may elect to unsubscribe from any mailing list at any time. The customer’s details shall be protected according to the Company’s privacy policy, subject to Israeli law. Notwithstanding anything to the contrary, details of the means of payment that were given when acquiring the product from the company’s products are not saved in the company’s system.

When a Company’s Product or service is purchased via a third party and/or a sales channel, the Company’s obligation to supply any product and/or service is subject to the receipt by the Company of all customer and delivery information and full payment required by the Company. Although the Company is customer oriented, it cannot be held responsible if a purchase order was not registered in its computers and/or included faulty and/or partial details and/or payment is defaulted, and/or a Product is no longer in stock when the order is received by the Company and/or the tour is full. In the event that the customer has not received an acknowledgement by the Company within 48 hours as of placement of an order, the customer is requested to contact the Company directly. A customer may elect to join a “waiting list”, however the Company does not guaranty price or availability.

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Prices of the site are in NIS or in foreign currency. Prices that are in foreign currency will be calculated according to the high Transfer Exchange rate (“Havarot ve Hamchaot gavoha”) in bank Leumi effective on the date of receipt of each payment by the Company. Prices include VAT. Prices exclude handling, shipment and delivery fees, which shall be added, unless otherwise indicated.

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Products may be delivered by a courier or picked up from the Company’s office within 12 working days of the time of final approval of purchase order by the Company (subject to receiving the credit card company’s approval to the transaction). Delivery by courier is subject to the schedule, limitations, requirements and costs of the courier and subject to prior coordination with the purchaser. When the courier does not deliver to the requested delivery address, the Company may (at it sole discretion) suggest to the customer special delivery at a different cost or cancel the purchase order and refund the full payment amount to the customer.

The Company may accept deliveries to an address outside Israel, subject to availability of an international courier service and its policies. The Company shall advise the customer within 5 working days whether a delivery is possible and the cost thereof.

Cancellation of an organized tour/ guided tour/ group tour

A guided tour can be cancelled by the Company or by customer. The cancellation will be done in writing only, as follows:

  1. Cancellation by the Company

In the event that the number of participants did not reach the minimum of participants set by the Company, or in the event of force majeure (such as, but not only, war, epidemic, a significant flight availability change, severe weather conditions, and other events out of the reasonable control pf the Company), the Company may cancel the tour by notifying the customer. In such case, the customer is allowed to choose between (A) a full refund of all funds actually paid to the Company or (B) credit of the funds actually paid towards another Company tour available during the following 12 months. The above constitutes full and inclusive compensation and any other compensation will not be given in the event of a tour cancellation.

  1. Cancellation by the customer
Up to 90 days before the departure date A full refund of the downpayment less handling fees of 200 euros per participant.
Up to 60 days before the departure date A charge equal to the downpayment amount.
Within 60 days before the date of departure Any cancellation is subject to the customer paying the full payment of the tour.

 

Cancellation of a private, personal tour

A private, tailor- made tour can be cancelled by the Company or the customer in writing only, as follows:

  1. Cancellation by the Company

In the event of force majeure (such as, but not only, war, epidemic, a significant flight availability change, severe weather conditions, and other events out of the reasonable control pf the Company), the Company will be allowed to cancel the tour by notifying the customer. In such case the customer will be allowed to choose between (A) a full refund of all funds actually paid to the Company or (B) credit of the funds actually paid towards another Company tour available during the following 12 months. The above constitutes full and inclusive compensation and any other compensation will not be given in the event of a tour cancellation.

  1. Cancellation by the customer
Up to 90 days before the departure date A full refund of the downpayment less handling fees of 200 euros per participant.
Up to 30 days before the departure date A charge equal to the downpayment amount.
Within 30 days before the departure date Any cancellation is subject to the customer paying the full payment of the tour.

 

Cancellations and Product Returns

The cancellation of Product purchase orders are subject to the provisions of the Consumer Protection Law (1981), Israel. Cancellation of a purchase order (except for purchase of wine) can be only by the person who made the order, and only within 14 days from the date of purchase. Returns must be approved by the Company in advance. It is further provided that Products are returned to the Company by courier (at the expense of the customer), in their up-opened original package, undamaged and in new condition, together with the original purchase invoice not later than 14 days from the date of purchase. Refund of amounts paid shall be after receipt of the Product in its original unopened package and undamaged. The Company may refuse to accept a returned Product in an unsatisfactory condition at the Company’s sole and absolute discretion. Refunds are of amounts paid less 5% handling fees or ILS 50, the higher of, unless the Product is defective or does not match its description on the Company’s website. The Company is not responsible for Product description on third party sites/resellers/distributors. An order cancelled within 24 hours of purchase order on the Company’s website, before the Product is picked up by the courier, will not be charged with cancellation fees.

Notwithstanding anything else set forth herein, it is not possible to cancel a purchase of wine bottles under any circumstances, as wine is a sensitive product that requires special conditions for handling, storage and transportation.

Health Related Regulations

The tours include walking often in rural and/or ancient and/or steep paths. If a customer has (or may be concerned to have) a health limitation whatsoever, including, but not only, walking difficulty or diabetes or any condition that limits such person to consume alcohol or other (hereinafter “Health Issue”), such person must disclose such Health Issue prior to registration. The Company has the right to refuse to register a customer at its sole and absolute discretion, or to set any conditions to such person’s participation. Notwithstanding, accepting such customer does not impose upon the Company any obligations towards such customer over the Company’s standard policy, and the customer releases the Company of any and all obligation beyond its standard policy.

In the event that the Company refuses to register any customer (including if the customer refuses to accept the Company’s conditions), the Company shall refund any amount paid by such customer as well as any person travelling with him or her, if paid. In the event that such a problem was created for the customer (and/ or any person that registered with him) in the period between registering and departure date, the customer must inform the Company immediately, and the Company reserves the right to cancel the customer’s registration (and/ or any person that registered with him) at its sole judgement and the conditions of “cancellation by the customer” will apply.

Vaccinations and/or medications are the customer’s responsibility. A person taking medication regularly, is requested to take the required amount of medication that will exceed the trip schedule by two days.

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All the information appearing on the Company’s website related to trips, suppliers, customers, methods, experiences, photos, texts and any other information uploaded by the Company is the sole property of the company or of third parties under permission. Additionally, the Company’s intellectual property includes also the name of the brand “Vinspiration – Wine and Inspiration” and also the domain name, trademark (whether registered or not), logos, trade names, the graphic design of the website, databases, including listing of products, description of products, their design and so on, and in every other content included in the website, including the computer code of the site and every other detail that is connected with its operation (the foregoing: the “Company’s IP”).

It is prohibited to copy, change, publish, market, translate, show in public, transfer or make available to the public, process, create or make creations deriving from it, sell or have any kind of commercial use, any Company IP in whole or in part, in any means whatsoever without prior explicit approval by the Company’s management, which may not be granted at the Company’s discretion.

Notwithstanding the foregoing, it is forbidden to copy and/or use and/or enable others to copy and/or use in any other way the contents of the Company’s website in electronic advertising, textual advertising and/or for any other public purpose whatsoever, not to operate and/or enable to operate same on any computer, system and/or application (including, without limitation, programs like Crawlers, Robots  and similar), in order to search, scan, copy or automatically reproduce content on the Company’s website. It is further forbidden to create and/or use any technological means to create an assortment, collection or database that will include data from the Company’s website; nor to show any of the Company’s website content within Frame, overt or covert and/or any software, device, prop or communications protocol, whether changes the design, data or any content and/or in specific adverts and commercial content. It is also prohibited to connect to the Company’s website from any site that contains pornographic content and/or content that encourages racism and/or discrimination, and/or any illegal activity and/or advertising and/or encouraging illegal activity. It is further prohibited to create a link to content from the Company’s website that is not the home page of the site (“deep connection”), and/or to show or publish content as is said in any other way, unless agreed by the Company in advance and in the manner agreed to by the Company. The exact address of the internet page in the Company’s website must appear in its designated place for the user interface, such as the status bar of the user's browser. It is forbidden to change, distort or hide the Company’s URL address in any way.

The Company applies site management tools for securing information stored in its website. These systems and rules reduce the risks of unlawful penetration to the computers of site management; however they are not, and cannot be, entirely immune to attacks and the Company shall not be responsible for any information illegally obtained.

Target audience for company activities

The Company’s activities and products are suitable for adults only (18+). Minors are not eligible to place orders and/or register. By making a purchase and/or registering to an activity, a customer confirms that he/she is over 18 years old. Without derogating from the customer’s responsibility, the Company may (but is not obliged to) require proof of age from any customer.

Contact Information

The Company can be contacted for any matter whatsoever as set forth on its website.

The company reserves the right to block any person which defames, disrespectful, offensive, abuses freedom of speech and/or is a minor.

Law and jurisdiction

The Company is incorporated in Israel and operates under the procedural and substantive laws of the State of Israel, conflict of laws notwithstanding. The Company may, but is not obligated to, become a party to mediation and/or arbitration. The court of Tel Aviv have sole jurisdiction on any matter related to the Company and its business whatsoever.

 

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